8/7/13: LDR launches new listener-interaction product for radio, Grüvr

Paul Maloney
August 7, 2013 - 1:15pm

LDR Interactive has launched a new mobile offering called Grüvr to bring a new level of user-interaction to broadcast radio. Cox Media Group will be the first radio client to use Gruvr for 33 of its stations in 11 markets.

Grüvr mobile app users can vote in real-time to affect which song plays next (and can integrate with other LDR products). Users can create audio dedications using Grüvr's "open mic" feature. The apps are integrated with social platforms like Facebook and Twitter for sharing and dedications.

There's a "gamification" element to it as well, as listeners can earn badges with use, that can be customized by the client for different "achievements." LDR (formerly known as Listener Driven Radio) has included an alarm clock function into the app, which awakens listeners with customizable content like local weather forecast, names of Facebook friends having birthdays, and station contest reminders (before launching the station stream).

Cox stations in Atlanta and Athens, GA; Dayton; Houston; Jacksonville; Long Island; Miami; Orlando; San Antonio; Tampa; and Tulsa started introducing the apps to listeners in June. All 33 Cox stations that have signed on will offer the new apps by the middle of this month.

"We believe that the mashup of social-local-mobile-broadcasting has potential to drive interactive engagement around music listening in an unprecedented way for the radio industry," LDR CEO Daniel Anstandig said.

Paul Maloney
August 7, 2013 - 1:15pm

Sony Music Nashville will provide data to technology company Quu Interactive for its Liner Notes service. Liner Notes enables the same customized artist message to be sent to radio listeners, website visitors, and mobile app users. When a recording from a participating owner (like Sony Nashville) plays, radios with the proper display can show local tour dates, media appearances, album releases, etc. More here.

One of the initial content providers for Google's coming Chromecast device (which will easily connect web content to a television display) will be leading webcaster Pandora, Bloomberg reports. More here.

Various sources are reporting that Apple is asking iTunes webcasting providers (the third-party webcasters that produce the Shoutcast streams available in iTunes) to submit 1400 x 1400 pixel "cover art" for the music they play. Some believe Apple plans to more prominently feature these streams in the near future, possibly as part of teh upcoming iTunes Radio service. More here.

Sales veteran Les Hollander has joined Spotify as senior director of U.S. audio sales. Hollander, whose experience includes time at CBS Radio and Clear Channel, left Pandora in June of 2012 for the VP/Digital position with Gannett/U.S. Community Publishing. More here.