8/6/13: It happens every summer: Online listening dips in June

Paul Maloney
August 6, 2013 - 1:30pm

As we see every year (here's our coverage of 2012's June Webcast Metrics numbers), online listening tends to dip in the warmer months, and this past June was no different. We're well into the annual "summer doldrum" period when more people tend to "unplug" from electronic media, including Internet radio.

Some webcasters saw AAS (average active sessions, as measured by Triton Digital's Webcast Metrics) fall as much as 8%, 10%, or even 12% from the previous month. (By the way, we're looking at the Mon-Sun 6a-12M Domestic ranker for this analysis. You'll see why that's important below.) Most webcasters, however, saw similar declines in previous years, and most are still well ahead of last June. This includes Clear Channel (up 28% over June 2012), Slacker (up 25%), EMF (up 20%), and Pandora (up 19%).

What's more, some webcasters bucked the traditional "June swoon": rock webaster Idobi grew 16% over May; ESPN Radio was up 4%; Univision up less than a percent.

Other coverage we've seen reports that most webcasters didn't see the typical June drop in listening, and that more than half of broadcast groups saw listening increase in June. These reports seem to be based on Triton's Mon-Fri 6a-8p Domestic ranking. In that ranking, groups like Pandora, Clear Channel, ESPN Radio, and Univision enjoyed modest June gains.

To make your own comparisons, see Triton Digital's Webcast Metrics rankings for May 2013 here and June 2013 here. You can see the Top 20 ranking for Mon-Sun 6a-12M Domestic streams below.

Paul Maloney
August 6, 2013 - 1:30pm

One of the dicussion panels at September 17th's RAIN Summit Orlando will feature industry professionals taking on the topic of online music listeners' habits and behavior. We'll introduce you to three of them today.

The "Streaming Music Trends" will examine popular genres, music recommendation technology, best strategies for social media sharing, audience listening patterns, and more.

Joining the discussion will be CBC Music executive director of radio & audio Chris Boyce. Boyce was behind the launch of CBC Music (here and here), the Canadian Broadcasting Company's digital music service that includes over 50 web radio services (radio networks CBC Radio 2 and CBC Radio 3 dozens of streams devoted to particular genres of music). Boyce (pictured top right) oversees the digital service, plus CBC Radio programming for two national over-the-air networks and 35 local stations across Canada.

Next up on the panel is Songza chief content officer and co-founder Eric Davich. Songza is the webcast service featuring the the oft-imitated Music Concierge (in RAIN here) that features music streams curated for listeners' moods or activities. Davich (left) was director of content for indie online music store and social network service Amie Street, where Songza was initially developed.

RCS Sound Software is the company that provides the world's leading broadcast software over nine-thousand radio and TV stations, cable music channels, satellite radio networks and Internet music sites. RCS president and CEO Philippe Generali will also take part in the "Streaming Music Trends" panel.

In 2003, Generali created a new RCS division called Media Monitors for market research that employs RCS fingerprinting technology with several data production centers around the world. Generali was the driving force behind the U.S. music research index, Mscore and the listening analysis tool, Audience Reaction.

We'll soon announce more speakers for the dashboard discussion panel, as well as other panels and presentations for RAIN Summit Orlando. The event will also feature a keynote presentation from Entercom Communications president/CEO David Field, and the presentation of the fourth-annual RAIN Internet Radio Awards. RAIN Summit Orlando is an Official Partner Event of The Radio Show produced by the NAB and RAB. See the latest here.

Paul Maloney
August 6, 2013 - 1:30pm

Pandora reported 1.28 billion listening hours for July, up marginally from June (1.25 billion hours), and up 14% (1.12) from July 2012. This halts the webcaster's slide in listening hours reported in previous months. In March, before Pandora capped free mobile listening at 40 hours per month, it streamed 1.5 billion hours.

Pandora also reported its share of total U.S. radio listening to be 7.08% last month, and its "active listeners" total to be 71.2 million by month's end. While both these figures reflect year-over-year growth (they were 6.13% and 54.9 million in July 2012), both are relatively flat over June 2013.

Our coverage of Pandora's June 2013 listening is here.