8/29/13: MRC establishing standards for streaming audio advertising

Paul Maloney
August 29, 2013 - 12:25pm

The Media Rating Council has begun the process of establishing standards of measuring impressions for streaming audio advertising, including that which takes place on Internet radio, according to MRC president George Ivie.

The MRC sets standards and conducts audits to validate audience measurement data. The group has already formulated standards for 15 other forms of digital advertising, and expects this project to take at least a year, according to coverage in Inside Radio.

"The MRC has so far accredited Triton Digital's reports that measure the volume of streaming and share reports. But its audience measurement figures aren't accredited, and Ivie says standards need to be built for the audience demographic data," says the news source.

Read more in Inside Radio here.

Paul Maloney
August 29, 2013 - 12:25pm

It looks as if the existence of Clear Channel programming in SiriusXM's channel lineup will be coming to an end soon.

CCE was an early XM Satellite Radio investor, and the satellite operator carried some Clear Channel station programming (like Top 40s KIIS/Los Angeles and Z100 WHTZ/New York, AC Lite WLTW/New York, Country WSIX/Nashville, and Urban WGCI/Chicago). But after Clear Channel announced during its Q2 conference call that the company had completely divested of any and all ownership in satellite radio company SiriusXM, it was revealed that the CC channels would soon disappear, according to Tom Taylor Now.

Originally slated to get the axe by the end of this month, "there’s speculation that there’s a reprieve until sometime in October. One theory about the extra time is that Clear Channel had commitments to advertisers that needed to be fulfilled," Taylor wrote today.

Read more in Tom Taylor Now here.

Paul Maloney
August 29, 2013 - 12:25pm

Salem Communications' online division, Salem Web Network, has added to its online publishing holdings with the purchase of ChristianHeadlines.com. Salem says the site "is targeted toward providing up-to-the-minute national and international news affecting Christian leaders, ministries, organizations, and believers. Organized by topics that are important to the Christian faith, ChristianHeadlines.com aggregates the latest news reports and commentary from faith-based websites."

Salem is a radio broadcaster with online content and publishing assets targeted to conservative Christians. It owns other web properties like Christianity.com, Jesus.org, Crosswalk.com, BibleStudyTools.com, GodTube.com, and more.

In April, launched its ChristianRadio.com website as a portal to streams of its more than 60 Christian/conservative music and talk broadcast properties (see our coverage here).

Read the press release of today's news here.

Paul Maloney
August 29, 2013 - 12:25pm

You might enjoy some interesting reading regarding music services' well-publicized efforts to bring legitimate human intelligence to their music curation and recommendation functions.

The SiliconAngle discusses the rapid rise of artist Lorde on the power of both a high-profile Spotify playlist and (perhaps even more importantly) sharing of the song among users.

Check out the article here.