8/22/13: Slacker, TuneIn execs to discuss in-car Net radio at RAIN Summit

Paul Maloney
August 22, 2013 - 10:40am

Steve Cotter is in his seventh years as SVP of sales and business development at webcaster Slacker, where he oversees distribution efforts that include partnerships with automotive manufacturers. Steve (right) will speak on the RAIN Summit Orlando panel called "The Race to the Dashboard," September 17.

Presented by Triton Digital, "The Race to the Dashboard" will be a discussion on strategies for audio content providers to claim a spot in the "connected dashboards" that will soon be in nearly every car on the road. It's one of five panels scheduled for RAIN Summit Orlando.

(By the way, the Summit will also feature a discussion on whether broadcasters should "simulcast" online in order to combine digital and AM/FM audiences, or if they should sell digital-only inventory. Triton Digital COO Mike Agovino, who'll be part of the panel, is publishing a five-part series this week on the matter. See the four installments so far here.)

Kevin Straley spent eight years as an executive with XM Satellite Radio before joining TuneIn as VP/Programming in December 2011. He too will be part of the panel discussion. TuneIn is a streaming content aggregation service that powers Internet radio tuning for mobile apps and streaming devices. By the end of May, the company surpassed one billion listening hours for the year.

As we announced (here), Cotter and Straley will be joined by executives from the Ford Motor Company, Pioneer Electronics, and Pandora. Entercom president and CEO David Field keynotes RAIN Summit Orlando, which will also feature a research presentation from GroupM Next, RAIN publisher Kurt Hanson's "State of the Industry," the RAIN Internet Radio Awards, and the RAIN Reader cocktail party. For more information and a link to register to attend, see the RAIN Summit Orlando page here.

Paul Maloney
August 22, 2013 - 10:40am

Music subscription service Spotify is reportedly offering advertisers the chance to beta test a new Facebook/Twitter-like "follow" feature, which would enable brands to push content like branded playlists to listeners, AdAge reports.

Earlier this year Spotify added a 'follow' feature for artists, labels, and users. For advertisers, the feature could be a way to reach Spotify customers who pay not to hear audio ads. One advertiser who's taken a stab at it is shampoo brand Herbal Essences, which has created a playlist of songs to sing in the shower.

"Spotify is also looking at how it can enhance ad targeting beyond age, gender and geo-location to potentially include interest-level information, giving advertisers the ability to reach people who listen to certain genres or even specific artists," reports AdAge.

Meanwhile, a global music licensing company called Music Dealers has partnered with Spotify and will present what they call "Sonic Identity Workshops" to advertisers. These are to educate marketers on how to incorporate music into a brand's identity.

"Each workshop, facilitated by a panel of industry names, promises to dissect and analyse the individual attributes that make up a brand's sound," according to a press release. "Customer filters and curated playlists will then be created that match the brand’s sonic identity." Read more in AdAge here and MusicWeek here.