8/13/13: RAIN Summit panel will show you how to build a digital sales force

Paul Maloney
August 13, 2013 - 12:50pm

Katz360's Mort Greenberg, Marketron's Martin Kristiseter, and Intertech Media's Al Pervin will join us at RAIN Summit Orlando to discuss strategies for staffing an effective digital sales team.

The "Building a Top Digital Sales Team" panelists will teach you what to look for when hiring, the best practices for digital sales training, and how to furnish your staff with the best tools to optimize inventory.

RAIN Summit Orlando is September 17, and leads off The Radio Show produced by the NAB and RAB. We'll present fourth-annual RAIN Internet Radio Awards, and conclude with the RAIN Reader cocktail party.

Greenberg (top left photo) took the president's position at Katz360 (which is being rebranded as PROXi Digital) in October, to oversee the monetization of Katz 360’s affiliates and develop the company's "location ad" products (his previous position was as global head of ad sales for Nokia's Location & Commerce division). Greenberg led the transformation of NBC Universal's integrated broadcast and digital ad sales.

Joining Greenberg, Marketron's Martin Kristiseter was founder and president of mSnap, a leading mobile advertising solution provider and the largest broadcast-based mobile ad network. Since its acquisition by Marketron, Kristiseter (middle photo) has served as VP/mobile solutions. He's responsible for the product direction and sales of the Marketron Mobile solution, used by broadcasters like Saga Communications.

Intertech Media director of sales Al Pervin (bottom left) has been a TV anchor and radio talk show host, and was VP/GM of legendary Detroit alternative rock station 89X. Intertech provides web content management, website development, streaming, geo-targeted ad insertion, database marketing, mobile applications, and more to over 1,200 radio and television stations.

We'll soon announce more industry experts who'll speaker at RAIN Summit Orlando. The event will also feature a keynote presentation from Entercom Communications president/CEO David Field, and the presentation of the fourth-annual RAIN Internet Radio Awards. RAIN Summit Orlando is an Official Partner Event of The Radio Show produced by the NAB and RAB. See the latest here. Register for the Summit here.

Paul Maloney
August 13, 2013 - 12:50pm

This year almost half of all "digital radio" (pureplay webcasters, broadcast simulcasts, and podcasts) listeners will likely use their mobile phones to tune in at some point, according to eMarketer.

The research site has posted new data on the use of mobile phones and music listening. Included in its coverage is a focus on "digital radio" and mobile devices. It estimates that 147 million Internet users will listen to webcasts and podcasts "at least monthly" in 2013 -- roughly six in 10 of all Internet users. Next year, that number should be close to half of the overall population, says eMarketer.

When listening to music downloaded directly to a phone is included, more than 20% of Americans (over 70 million) will have listened on their phones this year. Finally, more than 99% of those who listen on their phone are smartphone owners.

Read more in eMarketer here.

Paul Maloney
August 13, 2013 - 12:50pm

The music industry website WhyMusicMatters.com has posted an open letter on the site encouraging businesses to allow employees to enjoy licensed streaming music services while at work.

WhyMusicMatters.com was developed by the Recording Industry Association of America (RIAA) and NARM (a trade association for the music business) to steer consumers towards licensed and "authorized" digital music services. "An Open Letter To IT Executives: Don’t Block The Rock" is signed by NARM president Jim Donio and RIAA chairman and CEO Cary Sherman.

It cites research that supports the idea that music in the workplace can have beneficial effects. It describes a healthy digital music industry with legitimate, licensed services (the usage of which poses little danger of spyware or viruses). And it breaks down typical bandwidth usage for services like Spotify and Pandora to demonstrate that employee enjoyment of streaming services won't tax the system.

"Nearly half of IT administrators are blocking, throttling or banning access to legitimate music streaming services like Spotify, Vevo and Pandora on employee computers and mobile devices," the group claims. "It doesn’t add up, and we believe it’s time for business leaders to rethink their current IT policies: don’t block the rock."

Traditionally, services like Internet radio have seen highest usage during the Monday through Friday, 8am to 6pm standard work day. Even as listeners increasingly using mobile devices to tune in (see today's story on the growth of listening via mobile phone here), on-the-job music lovers can simply use the office WiFi to connect.

WhyMusicMatters does add the warning: "Of course, there are still illegal sites out there, and that’s why we wholeheartedly encourage administrators to remain vigilant about bandwidth hogging file-sharing sites rife with malware and configured with settings that can expose a company’s top secrets to the world."

Read the open letter at WhyMusicMatters.com here.

Paul Maloney
August 13, 2013 - 12:50pm

Music service Rhapsody has reportedly abandoned MP3 sales, and has removed third-party advertising from its website, says Geekwire.

A Rhapsody spokewoman pointed to these changes, as well as Rhapsody's new $5/month subscription price for MetroPCS customers, to explain the company's recent 8% second-quarter revenue dip. Rhapsody did narrow its quarterly loss somewhat, however. The company enjoyed its best annual revenue of $143.7 million last year as well.

Read more in Geekwire here.