7/9/13: Beats reportedly looking to partner with AT&T to bundle Daisy streaming service

Paul Maloney
July 9, 2013 - 12:20pm

A CNet report says Beats Electronics is negotiating with AT&T to launch its music-streaming service Daisy bundled with mobile data plans.

The goal for Beats would be to build up a large audience in a very short time -- in a sense, to "catch up" on competitors like Spotify and Google. Key for AT&T is Beats' "well-established brand," says CNet. AT&T might see it as a worthy partner to drive phone and data sales plans.

Beats owns the online streaming service MOG now. The company says they'll differentiate their new service by making it more focused on "curation," that is, programming designed by musical experts.

CNet writes, "With mobile at the center of all music offerings now, partnering with a big carrier makes good sense. There is also precedent for successful tie-ins, although no big examples in the United States. Spotify, for instance, captured a huge chunk of the Swedish population when, in 2009, it tied up with telco Telia -- an example that music label execs point to as showing the potential of bundling with wireless carriers."

Read more in CNet here.

Paul Maloney
July 9, 2013 - 12:20pm

Pandora has just opened a local ad sales office in Boston, its 29th after other markets like New York, Chicago, and Los Angeles. Boston's local advertising market is valued at about $15 billion.

But as the leading webcaster looks to tap in to local radio advertising budgets there, some broadcasters maintain that since Pandora isn't "radio," it's not competition to them.

"Pandora doesn’t compete directly with broadcast radio nationally or locally because it’s not radio in the real sense of the word," Clear Channel national sales president Tim Castelli told The Boston Globe.

According to Triton Digital's Webcast Metrics, Pandora's audience places it in, or near, the top 10 in radio in major U.S. markets.

Read more in The Boston Globe here.

Paul Maloney
July 9, 2013 - 12:20pm

Abacast announced it will provide streaming and advertising services for Entravision radio stations.

With 49 owned and operated radio stations, Entravision is one of the nation's largest ownership groups of primarily Spanish-language radio.

Entravision will utilize Abacast's Clarity Digital Radio System for streaming solution for most of its radio stations, and the two companies will jointly offer Clarity Digital to Entravision affiliate stations. Entravision Solutions will also partner with the Abacast Digital Ad Sales Network to focus on expanding digital ad sales for the Latino market.