6/17/13: CBS launches "Under the Dome" Net radio station based on new TV show

Paul Maloney
June 17, 2013 - 12:05pm

CBS Local Digital Media has created an Internet radio station based on the CBS Television series "Under the Dome."

The show premieres June 24, and is based upon the science fiction novel of the same name by Stephen King. The Internet radio station launched today on CBS's Radio.com.

CBS says the station's programming includes music "influenced by the show's characters, conversations with best-selling author and executive producer of the series Stephen King, weekly interviews with music supervisor Ann Kline, and an array of commentary surrounding each episode and how the plot is developing week to week."

Listen to the "Under the Dome" radio here.

Paul Maloney
June 17, 2013 - 12:05pm

Ken Dardis in Audio Graphics has introduced a new metric derived from Triton Digital's monthly Webcast Metrics numbers for Internet radio, which he says is a far more meaningful measure of audience changes than simply looking at "Average Active Sessions" or "Session Starts" alone.

He says looking at the "Percentage of Average Active Sessions Resulting from Stream Starts" is the best way to actually gauge the growth of an online radio audience.

The new metric came out of Dardis' contention that simply looking at "Average Active Sessions" doesn't take into account changes in Triton's panel of monitored webcasters, or changes within those webcasters themselves. Not only may Triton add or drop webcasters from those it monitors, but each broadcast group or webcaster may add or drop streams or channels available to listeners. Likewise, "Session Starts," according to Dardis, doesn't accurately differentiate between listeners tuning in and staying, and those who merely sample for a few moments then leave.

The key to really getting a sense of a webcaster's audience changes over time is his when Average Active Sessions (AAS) is expressed as a percentage of Session Starts (SS). When that derived figure increases, "people are hanging in there longer - and this figure has no attachment to whether Triton Digital added or lost client stations," he writes.

Dardis is compiling this statistic for Triton Digital Top 20 webcasters, and makes it available free every month here.

Read his explanation further here and here.

Paul Maloney
June 17, 2013 - 12:05pm

Pandora, along with companies like Zillow, Brightcove, and Xoom have been added (or re-added) to the Nasdaq's Internet Index. Nasdaq announced on Friday the results of its "special evaluation" to be sure it was including securities that somehow didn't qualify as "Internet companies." In March Nasdaq evaluated the index and excluded the companies from it.

According to Nasdaq, "the Index is designed to track the performance of the largest and most liquid U.S.-listed companies engaged in internet-related businesses."

The idea that Pandora might not be an "Internet" company seems strange, especially in light of the fervent insistence of many in the broadcast industry that the webcaster "isn't radio." Adding to the irony, of course, is Pandora's recent purchase of a small-market broadcast radio station, with the intent of qualifying for the Radio Music Licensing Committee rates for licensing song compositions. See more in RAIN here.

There's more from Nasdaq itself here, and The Next Web here.