6/13/13: Study says media/entertainment digital revenue to reach 57% in two years

Paul Maloney
June 13, 2013 - 12:55pm

By 2015, 57% of revenue for the media and entertainment industries will come from digital, says Ernst & Young.

Based on their data, digital revenue already accounts for 47% of income for companies in these industry sectors.

Ernst & Young surveyed 550 companies in technology, gaming, publishing, film, broadcasting and cable, and social networking.

Read more in The Wrap here.

 

 

Paul Maloney
June 13, 2013 - 12:55pm

You know Pandora is building its local sales forces with experienced radio AEs. The webcaster, Jacobs Media president Fred Jacobs writes today, is also working to show young professionals that it's a far cooler, friendlier, more exciting, and more vibrant place to work.

Check out Fred's Jacoblog today to see Pandora's three-minute video produced to convey just that message.

Whither radio? Radio used to be able to get away with offering low salaries and benefits because everyone wanted to be in radio. Today, radio's more likely to be announcing lay-offs than new rounds of hiring. And that's going to hurt radio's future.

"It’s a different world," Jacobs writes. "There’s not an endless supply of great people who want to work here."

Fred's even moving his company to a different office space he says will "reflect the changing nature of younger workers and their needs."

Here's some inspiration for him: Today Wired writes about the new launch of Herman Miller’s Public Office Landscape furniture system, and the response to it from Fuseproject (the design firm run by Yves Béhar) "to capture the spirit of our networked lives in a collection of chairs, desks, and space shaping components."

Read Jacobs' Jacoblog piece here and Wired here.

Paul Maloney
June 13, 2013 - 12:55pm

A new service in the UK called Audiometrics says 48% of adults in that country listen to audio or radio online weekly -- that's 25 million age 15+. In the 25-34 demo, 59% are weekly listeners online.

Audiometrics' first market research to measure listening behaviour was published today and presented to key companies from the online audio sector at the initial meeting of the IAB's Audio Council in London.

Meanwhile RAJAR (Radio Joint Audience Research), which measures and profiles the audiences of UK radio stations, reported recently that listening via digital platforms (online, DAB radio, and digital television services) was up 11% over last year, and total digital hours were up 14% (two-thirds of that are on DAB).

More than a third of all radio listening is now via digital, says RAJAR.

Read more on Audiometrics here and RAJAR's figures here.

Paul Maloney
June 13, 2013 - 12:55pm

ESPN has just wrapped up a month-long audience measurement initiative as a "proof-of-concept" for a multi-platform measurement solution of audio/video/display media consumption from comScore and Arbitron.

The measurement initiative, Project Blueprint, polled data from radio, television, PCs, smartphones, and tablets. Launched last September (we reported on it here), the study ran in February.

ESPN has released some key findings now. Read more in TVNewsCheck here.