5/8/13: Mobile now tops 50% of online listening in March Webcast Metrics

Paul Maloney
May 8, 2013 - 1:00pm

With its March Webcast Metrics online radio listening ranking, Triton Digital included the news that mobile listening to its panel stations now accounts for 56% of all its measured listening (M-Su 6a-12M, U.S.-only), crossing the 50% threshold for the first time.

Pandora, which accounts for a monster share of Webcast Metrics "domestic" listening, says mobile accounts for somewhere near 75% of its listening. In March, as a way to control royalty costs, the webcaster imposed a 40 hour/month limit on listening to free streams via mobile devices. As a result, Triton says, Pandora's mobile listening dropped 3% in March.

"At first glance, 3% may not seem overly concerning, but we have to take into account the scale of Pandora’s audience," the news release reads. "Did capping Pandora drive a portion of their mobile listeners to other Pureplays, such as Slacker, who saw an 18% gain during the same period? It's possible. Or, perhaps this growth is attributed to the fact that mobile audio consumption was our fastest growing segment in March 2013."

Mobile listening to other pureplay webcasters went up 23% during the month (mobile listening to terrestrial streams grew 5%).

Slacker's 18% gain in mobile listening was part of a great month for the second-largest pureplay webcaster. Its combined M-Su 6a-12M domestic Average Active Sessions (AAS) was up 23% over last month. Slacker AAS is up 49% from March 2012.

While Pandora did slip 4% overall from February, its AAS is still 39% more than 12 months ago.

Among broadcast streamers, Univision had a strong March (up 22%), as did the NPR Member Stations group (up 16%).

Triton Digital's March Domestic Ranker (M-Su 6a-12M) is below. You can find the full March 2013 report here. Our coverage of the February 2013 rankings is here.

Triton Digital is a sponsor of our upcoming RAIN Summit Europe event, May 23 at Hotel Bloom in Brussels. CCO and general manager of data and measurement Rob Favre and SVP and general manager of international markets Jay Supovitz will participate in panel discussions. Info and registration links are on the RAIN Summit Europe page.

Paul Maloney
May 8, 2013 - 1:00pm

According to MusicWeek, popular (and growing, see today's top story) pureplay webcaster Slacker will reportedly launch in the UK within the next three months.

Such a move would make Slacker the largest U.S.-based Net radio outlet available there (Pandora is not licensed in the United Kingdom).

Slacker will come to Britain by way of a partnership with Vodafone, the world's second-largest mobile telecom company.

You may remember that Slacker "relaunched" earlier this year, with a new look, new features, and an ad campaign positioning itself as an alternative to market leader Pandora. It also recently added voice personalities to some of its channels. The article sources Slacker president and CEO Jim Cady recently revealing that "Session listener times on Slacker without a host have been averaging around 29 mins, but with a host personality or presenter session listening is growing to around 79 minutes."

Read the full article here.

Paul Maloney
May 8, 2013 - 1:00pm

The U.S. Librarian of Congress James H. Billington has appointed two new judges for the Copyright Royalty Board.

David R. Strickler, one of the new judges, will serve as CRB economics expert. He'll complete the term vacated by Stanley C. Wisniewski, which ends in January 2016. He's an experienced lawyer and trained in theoretical economics and the application of economics to legal issues.

The other new judge, Jesse Feder, will be the copyright specialist, and will complete William Roberts' term, ending this coming January. He was recently director of International Trade and Intellectual Property for the Business Software Alliance, and also served as acting associate register in the U.S. Copyright Office and as legal adviser in the Office of the General Counsel for the Library of Congress.

CRB judges are those who determine the statutory royalty rates webcasters pay for the use of copyright sound recordings (actually, they "recommend" a rate to the Librarian, who pretty much "rubber-stamps" it). Copyright royalty judges are appointed by the Librarian of Congress in consultation with Register of Copyrights Maria A. Pallante (The Copyright Office being part of the Library of Congress).

You may remember the Intercollegiate Broadcasting System (IBS) challenged the constitutionality of the CRB, saying its appointments violated the Appointments Clause of the U.S. Constitution. A U.S. Appeals Court sided with IBS, and determined that the CRB appointments were in fact principal officers, and should have been appointed by the President. But to fix it, the Court simply struck those portions of the law that limit the power of the Librarian of Congress to remove the Copyright Royalty Judges without cause (read more from legal expert David Oxenford here).

Read this week's full statement from the Librarian of Congress on the new appointments here.