5/3/13: CC says more than half of iHeartRadio listening now mobile

Paul Maloney
May 3, 2013 - 11:50am

Clear Channel's iHeartRadio reached 29 million registered users in the first quarter, more than half of whom were on mobile devices like smartphones or tablets.

Mobile listening accounted for 55% of the service's total listening hours during the first quarter, which were up 31% year-over-year, the company revealed in yesterday's 2013Q1 earnings report.

Competitor Pandora says more than 75% of its listening is now on mobile devices (see The New York Times here). And though Pandora says its mobile revenue is now growing faster than its mobile audience (see RAIN here), the webcaster recently capped mobile listening at 40 hours a month for users of the free, ad-supported streaming (more here).

There's more on Clear Channel's Q1 earnings here.

Paul Maloney
May 3, 2013 - 11:50am

Deezer executive Fabrizio Gentile spoke at The Next Web conference in Amsterdam of the importance of human curation for programming music streams.

He revealed that about 50 of Deezer's 200 employees are "editorial managers" who carefully craft the listening experiences the service offers.

Gentile, managing director for the French-based online music service (which is not available to U.S. users), said, "Whenever you go on Deezer... everything that you see has been chosen by someone. In most countries where we are, or where we have offices at least, there’s someone listening to 40-45 hours of music a week and suggesting that to users."

It's this "human touch" which Gentile claims sets Deezer apart from other services' algorithm-based music programming and recommendations.

Read more (and watch video) from TheNextWeb.com here.

Deezer VP/ad sales David Deslandes will give a special presentation at the May 23 RAIN Summit Europe (reported here), in Brussels. Full details of the day's events and registration links for RAIN Summit Europe are here.

Paul Maloney
May 3, 2013 - 11:50am

The Wall Street Journal recently reported on the growing trend in "programmatic ad buying" -- using automation tools to buy digital ads via real-time auction.

Triton Digital recently introduced its a2x "programmatic buying solution" for online audio ads (more in RAIN here), which Triton Digital president of market development John Rosso explained at RAIN Summit West (here).

The paper wrote, "With programmatic buying, which can often be done in real time, advertisers can log on to a website and select where they want ads to run, how long the campaign is to appear and their maximum bid for the space. With another click the technology begins bidding on ad space that matches the request."

Triton has reportedly run ad campaigns for a "handful" of advertisers and sells inventory for CBS Radio, among others.

Read more in The Wall Street Journal here. (Off-topic detail of no interest to anyone: The "Clark/Lake" Chicago "L" station mentioned and photographed in the article is the very station this reporter uses in his daily commute to RAIN's offices. More interesting, yet far less cheerful, is this news.)

Paul Maloney
May 3, 2013 - 11:50am

Earbits has come out with a new Android mobile app that combines your music collection with music from independent artists (which Earbits gets royalty-free) it thinks you'll like.

The company explains that the new app "intelligently blends users’ songs into its 350 channels of commercial-free music... Consumers can play Earbits curated channels or songs on their mobile devices, switching seamlessly between their music and Earbits' catalog."

Hypebot reports that in exchange for the free use of artists' music, "Earbits supports artists' promotional efforts by gathering emails, rewarding listeners [with what they call "Groovies"] for social engagement such as Facebook shares and providing artists with as much data as possible." Earbits allows artists to pay in exchange for further promotional emphasis.

Read more in Hypebot here.