4/3/13: Previews of 2 new research presentations you'll see at RAIN Summit West

Paul Maloney
April 3, 2013 - 12:50pm

New data shows that weekly Internet radio listeners now average nearly 12 hours of listening a week. That's almost two additional hours more than the under 10 hours a week figure from last year.

Arbitron and Edison Research yesterday presented the findings of the 2013 edition of their long-running joint research on radio listeners' adoption of new technology.

"The Infinite Dial 2013: Navigating Digital Platforms" reveals Internet radio reaches 45% of Americans (12 and older), about 120 million people, each month (up from 39% last year). About a third (roughly 86 million) listen to online radio weekly.

[Note that "online listening" here refers both to broadcasters' online simulcasts of their on-air content as well as "Internet-only" streams.]

For those who listen to the radio at work, one-third use the computer or a mobile device to tune in.

Leading webcaster Pandora continues to rule the roost in online radio listening, but Clear Channel's iHeartRadio competitor service has made inroads too. Arbitron and Edison say the percentage of Americans who've listened to Pandora in the past month grew from 22% last year to 27% this year. One in five (20%) have listened in the past week.

Another interesting note on Pandora from the study: Nearly half of smartphone owners have at least downloaded the Pandora app. While that number is just 15% for iHeartRadio, 45% of 12+ Americans are aware of the service. That still trails Pandora's 69% awareness level, but significantly leads the 22% of Americans who've heard of Spotify.

Edison Research co-founder and president Larry Rosin and Arbitron SVP/Marketing Bill Rose will walk us through all the findings of "The Infinite Dial 2013: Navigating Digital Platforms" at RAIN Summit West this Sunday in Las Vegas. Rosin will also moderate our "Accelerating Your Audience Growth" panel (which we announced here), to investigate ways to increase listening for your webcast.

Also presenting new research at RAIN Summit West is NPD SVP/Industry Analysis Russ Crupnick, whose company has released results from its Q4 2012 Music Acquisition Monitor study.

Download "The Infinite Dial" summary and presentation from Arbitron here or Edison Research here.

Paul Maloney
April 3, 2013 - 12:50pm

The NPD Group looked at music listening in a younger (13-35) age range and found "Internet radio services accounted for nearly one-quarter (23%) of the average weekly music listening time," up from 17% a year ago. This nearly matches the 24% that AM/FM attracts for music listening among this age group.

NPD's Music Acquisition Monitor study ran during the fourth quarter of 2012.

More than half of Pandora and iHeartRadio listeners regularly use their mobile phone to listen, and about 20% of those listen in the car.

Not surprisingly, Pandora is winning the race among services. 39% of the 13-35 set regularly listen to Pandora's free streams (2% subscribe to Pandora's premium service). IHeartRadio attracts 11%, Spotify's free radio service 9% (no other competitor hit higher than the 3% mark).

Net radio accounted for just 13% of music listening in the 36-and-older set in the study.

"Driven by mobility and connectivity, music-streaming services are rapidly growing their share of the music listening experience for teens and young adults, at the expense of traditional music listening methods," said NPD SVP/Industry Analysis Russ Crupnick.

Crupnick will present his company's research this Sunday at RAIN Summit West in Las Vegas. NPD Group's Music Acquisition Monitor study is available here.

Paul Maloney
April 3, 2013 - 12:50pm

Radio (and other industries) will soon be able to register web addresses using ".Radio.am" and ".Radio.fm" domain extensions.

BRS Media has announced it's launching the new Radio Global Domain extensions (Radio GLDs) ".Radio.am" and ".Radio.fm" next month, which the company says are "designed for Bootstrap Start-Ups, Small Office/Home Offices (SOHO) Entrepreneurs, Social Media Ventures, Streaming Enterprises and Traditional Broadcasters worldwide, while at the same time encouraging originality in expanding the RADIO global domain space."

BRS Media was an "industry-specific domain" pioneer, launching the top-level domans (TLDs) .FM and .AM more than 15 years ago. It also operates the popular Web-Radio directory of Internet radio streams.

BRS Media is a co-sponsor of RAIN Summit West, this Sunday at the Las Vegas Hotel and Casino (formerly the Las Vegas Hilton). The RAIN Summit is a co-located event of the NAB Show. Read more from BRS Media here.

Paul Maloney
April 3, 2013 - 12:50pm

According to Pandora's own figures, the webcaster streamed nearly 1.5 billion hours of content last month, a 40% jump from March of 2012. Pandora's February 2013 listening hours were just under 1.4 billion.

Pandora's "active listener" total went from 67.7 million to 69.5 million during March, a 36% increase from 51.2 million in March of last year.

Finally, going forward Pandora says it will report its "share of total U.S. radio listening" figure on a trailing 28-day basis as of the end of the month (previous reports used a trailing 7-day basis as of the end of the month). Pandora also says it will revise past share figures so comparisons can be made with future figures. The webcaster reports its share of U.S. radio listening in March 2013 was 8.05%.

Our coverage of Pandora's February 2013 listening report is here. Pandora SVP/Ad Sales Steven Kritzman will appear on our "Profiting from Mobile" panel, and Pandora VP/Engineering Chris Martin will take part in our "Accelerating Your Audience Growth" discussion at RAIN Summit West, this Sunday in Las Vegas. Pandora will also sponsor our ever-popular RAIN Reader Cocktail Party to conclude the event.