4/25/13: RAIN Summit Europe agenda now available

Paul Maloney
April 25, 2013 - 11:35am

RAIN Summits yesterday released the full agenda for next month's RAIN Summit Europe in Brussels.

RAIN Summits produces the Internet radio and online audio industry's premiere educational and networking events. The May 23rd (at the Hotel BLOOM!) follows last year's successful inaugural European Summit in Berlin, and the recent RAIN Summit West in Las Vegas.

The Summit begins with the first of five panel discussions, "Identifying Online Audio's Sales Proposition." The panel will focus on sales for ad-supported Internet radio, and will be moderated by Nicolas Moulard (whose company, Actuonda, is an online audio sales network based in Madrid). Moulard will speak with executives from Adswizz, Havas Media, RMS, Spotify, and Lagardere Active CR.

Following that, Simon Gooch of the newly-created SBS Discovery Media (it includes 20 television networks plus a leading radio portfolio and digital brands across Scandanavia) will deliver a short presentation of his company's "Radio Play" commercial online radio project.

The Summit includes five other presentations in its schedule. Media UK (an aggregator of the United Kingdom's online media) managing director and "radio futurologist" James Cridland's featured presentation will be called "The Future of Radio: Mobile, and Personalised?" Cridland will present research and case studies from around the world of broadcasters' multi-platform distribution solutions.

Cridland will also moderate the day's final panel, "Mainstream Mobile," to examine best practices for delivering radio on mobile devices. He'll speak with experts representing companies like Aupeo, Audioboo, Panasonic, NRG, and Spoiled Milk.

"In Europe today, Internet radio is an extremely vibrant and fast-growing media segment, with many of the top AM/FM broadcasters actively participating in the category along with a number of innovative entrepreneurs," said Kurt Hanson, publisher of this newsletter. Hanson is the Summit's keynote speaker.

"This agenda features an excellent complement of speakers from across Europe for a full day of panels, presentations and networking that endeavors to advance the business prospects for online audio," said Jennifer Lane, president of RAIN Summits.

The day's entire agenda is now available on the RAIN Summits Europe web page here.

Paul Maloney
April 25, 2013 - 11:35am

TargetSpot CEO Eyal Goldwerger encouraged RAIN Summit West attendees to look to multicultural audiences for marketing opportunities. Goldwerger delivered one of the day's two "POV" addresses, extolling the likely benefits of marketing to Hispanic and African American audiences via Internet radio.

Earlier this week we covered news of a study from The Media Audit (here) which focused on Internet radio adoption in the Hispanic audience segment.

The TargetSpot research revealed that while mobile device adoption in these segments is similar to that of the general U.S. population, African American Net radio listeners are even more prone to listen on mobile devices. Calling it an "early adopter market," Goldwerger revealed African Americans respondents were almost twice as likely to own an in-car Internet radio device as the general population (26% to 14%), and that African Americans' listening on all mobile devices topped the general index (see screenshot).

Goldwerger called multicultural listeners' social engagement -- both while listening, and engagement with services themselves -- "one of the biggest upsides of this market segment." In the study, 70% of Hispanic listeners reported being on a social media site while listening to Internet radio, topping the level for the general population (60%). African American listeners' engagement wasn't quite as high, yet still topped overall levels. Both market segments surpassed overall population numbers in other social media behvavior like "link Internet radio profile to social network," "share a station, band, or artist," and "look at what others are listening to."

The study also examined these populations propensity to shop online (and how that relates their listening habits), their recall/response rate to online radio ads, and specfics that make these segments "extremely attractive demos" for online advertisers.

You can listen to Goldwerger's entire presentation from RAIN Summit West here. All of the audio from the Las Vegas event is available on this website (look in the right-hand margin of www.KurtHanson.com).

Paul Maloney
April 25, 2013 - 11:35am

Federated Media's WRBR/South Bend, IN ("103.9 The Bear") has launched a series of customizable online music streams powered by Social Radio, called "My Bear."

The service enables listeners to choose from seven different niches of rock music, and personalize their listening by skipping, banning, and voting on the songs they hear. Federated chief strategy officer James Derby told Inside Radio he thinks the "My Bear" service could potentially convert "P3 and P4 listeners" into "P1s" by way of more individually-tailored listening experiences.

Federated Media plans to add liners from the jocks as well as "interactive commercials" (the streams are just music and general sweepers now), according to the news source. The station says it will soon launch mobile apps and a social media presence. And should Federated deem the project a success, look for personalized versions of the company's other stations.

Social Radio powers the new Balut Radio, launched by TV5 New Media in the Philippines (RAIN coverage here).