2/25/13: Pandora, industry await word of Apple music streaming plan

Paul Maloney
February 25, 2013 - 12:00pm

Apple will hold its annual shareholder meeting on Wednesday, and naturally many are eager to hear the company's plans for a streaming music service. A Forbes writer predicts an Apple entry into streaming music wouldn't hurt SiriusXM, but it would likely take a toll on Pandora.

"The main issue for Pandora is going to be with advertisers," writes Richard Saintvilus. "This is where Apple will bring the most damage."

Apple would give Pandora competition for ad dollars it really doesn't have, and thus give advertisers leverage, which would drive ad rates down. Apple, with so many other revenue streams, could afford a music streaming service as a loss leader. Pandora, obviously, could not.

"This, then, puts Pandora in a position to sacrifice margin for revenue."

Saintvilus' bet is that Pandora gets acquired, by Facebook or Google. Read more in Forbes here.

Paul Maloney
February 25, 2013 - 12:00pm

General Motors, a pioneer in car-connectivity with its OnStar system, has fallen behind other automakers in the category (like Ford and its Sync system).

Now GM hopes to leapfrog other car makers by wiring 2014 Chevrolet, Buick, GMC, Cadillac, Opel, and Vauxhall brands in the U.S. and Canada with 4G mobile broadband technology.

This will not only give drivers and passengers connection at ten times the speed of current offerings, but makes the car itself a "virtual smartphone" (most competitors' systems, as well as GM's current MyLink system, pictured, require an actual smartphone be connected to the dash).  The Wall Street Journal reports GM will use AT&T as its 4G provider.

We can't wait to hear more about this and other matters related to in-dash delivery of Internet radio at RAIN Summit West, April 7 in Las Vegas. We'll feature a panel called "Dashboard Discussions" to tackle these issues. Get more info on RAIN Summit West here.

Read more from The Journal here.

Paul Maloney
February 25, 2013 - 12:00pm

Jacobs Media is now offering broadcasters a 30-day social media program called Smart Launch, "to ensure that new station debuts go off seamlessly – socially."

The company recently blogged about the launch of country Nash FM in New York, and the station's "difficulty in corralling its social media accounts." Those difficulties inspired the new program.

Jacobs says it will also offer Smart Launch to broadcasters defending against a debut from another station in the market. The program will be spearheaded by Jacobs Media social media strategist Lori Lewis.

Paul Maloney
February 25, 2013 - 12:00pm

Nielsen says it will expand its definition of "TV" and begin measuring television audiences by including viewing via the Internet.

The ratings company reportedly hopes to measure viewership of streaming content in 23-thousand TV households by next fall, plus video viewing on the iPad by the end of the year.

Read more in Wired here.