2/20/13: Ad buyers expect their focus (if not dollars) to shift towards mobile and social media this year

Paul Maloney
February 20, 2013 - 8:20am

Ad buyers say they're going to be looking to digital media -- especially mobile and social -- at the expense of traditional media like print (and radio) in 2013. This however does not mean, eMarketer reports, that we'll see a huge migration of dollars away from traditional and towards digital this year.

The vast majority (82%) of U.S. marketers in a new study say they expect to "increase their focus" on mobile media, and only slightly less (76%) on social media (broken out separately from "social networking sites").

Those media that will lose marketers' focus the most: newspapers (32% said they expect to focus less), consumer magazines (28%), and radio (24%).

However, "while marketers expressed a clear understanding of the importance of digital media... they also expressed trepidation about the speed at which marketing can now change. Just over half of respondents, 54%, felt that their marketing team was unable to handle new technologies and trends."

Inavero conducted the poll of U.S. marketing professionals from October through November 2012 for staffing firm Aquent and the American Marketing Association (AMA). Read eMarketers coverage here. H/T to the jacAPPS blog.

Paul Maloney
February 20, 2013 - 8:20am

We reported yesterday on metadata and music ID company Gracenote launching their developer program and giving access and tools for others to build services using Gracenote's data. Today GigaOm reports on Gracenote hacking a Ford Focus to get access to vehicle performance data -- and using that data in the car's entertainment system. The result: a car audio system that musically responds to your driving conditions!

At the Music Hack Day event in San Franciso last weekend, Gracenote engineers tapped a Focus' "Control Area Network." Using that info, Gracenote triggered the audio system to play different songs based on what the car was doing (windshield wipers on, accelerating over 50 mph, etc.).

While this "is hardly a mood-sensing stereo," GigaOm writes, "Where Gracenote takes this technology next will be very interesting. Imagine if you could plug this info into Pandora’s music recommendations algorithm... Once Pandora learns you like to listen to the Rolling Stones when on the open highway with the top down, it effectively starts learning your driving moods."

Read more in GigaOm, and see a demo video, here.

Paul Maloney
February 20, 2013 - 8:20am

Slacker SVP/Strategic Development Jack Isquith has added "Content Programming" to his purview by way of a promotion.

Last week Slacker relaunched its Internet radio service (RAIN coverage here) with new web and mobile interfaces, new functionality, and a web video ad campaign that touted the "human element" behind its music programming (clearly a shot at Pandora and its Music Genome).

Previous to joining Slacker in 2011, Isquith Executive Director of AOL Radio, and Warner Brothers Records SVP/Digital Music.