1/21/13: Last year Pandora put ten-thousand artists in front of over 250-thousand unique listeners each

Paul Maloney
January 21, 2013 - 1:45pm

In his most-recent blog post, Pandora founder Tim Westergren revealed the breadth and depth of Pandora listeners' streaming tastes (and the service's offerings) as reflected in some broad-based 2012 listening stats.

According to his stats, Pandora listners heard more than a million different songs by over 100,000 different artists in 2012. Of these artists, 10% were streamed to more than a quarter-million unique listeners. This totalled over 13 billion hours of music in 2012.

"The Pandora audience is large enough now to begin making a real difference in the lives of thousands of working artists," wrote Westergren.

Read Westergren's blog here.

Paul Maloney
January 21, 2013 - 1:45pm

Billboard has added the brand new "Streaming Songs" chart to include song play data from top web radio streams.

Using data from BDS (Broadcast Data Systems), it ranks the top web radio streams and on-demand audio titles from services like Spotify, Muve, Slacker, Rhapsody, Rdio, MySpace, Xbox Music, and Guvera.

Billboard explains it like this: "Where On-Demand Songs, which launched in March 2012, measures consumer-activated audio plays on the above streaming services with on-demand functionality, Streaming Songs includes that data, as well as on-demand streams." [We're guessing that last phrase is supposed to be "as well as Internet radio streams." -- Ed.]

The data from this chart is the streaming segment of several other Billboard charts: the Hot 100's data pool, plus Billboard's other hybrid genre charts for Country, R&B/Hip-Hop, R&B, Rap, Latin, Rock, and the just-announced Dance/Electronic Songs.

That "Dance/Electronic Songs" chart compiles the top dance songs in the country based on digital download sales (tracked by Nielsen SoundScan), radio airplay and streaming data (both monitored by Nielsen BDS), and reported club play from a select national panel of 140 club DJs.

Last March Billboard created the "On-Demand Songs" chart, based on song plays on subscription online music services, and announced that data from the chart would be included in Billboard's Hot 100 (see RAIN here). In October, Billboard began factoring streaming data and digital download sales into its rankings for major music charts. See RAIN here.

Read more in Billboard here.