1/15/13: Studies show 24-32 is the top mobile age group in the U.S.

Paul Maloney
January 15, 2013 - 1:15pm

Millenials (or "Gen Y") -- 24- to 32-year-olds -- are the leading U.S. age demo using mobile devices, reports eMarketer (from Forrester research). The group has the highest ownership rate of mobile phones (97%) and smartphones (72%).

This age group is also the only generation more likely to own an iPhone than less-expensive handsets. In the study, there was no stronger manufacturer/age demo correlation.

A separate study from Flurry shows a similar age group (25-34) has the greatest percentage of those who use smartphone apps (33%) and tablet apps (26%).

"Members of Generation Y are young enough to value smartphones but old enough to be able to buy them, suggesting that they will be smartphone power users for years to come," explains eMarketer.

Pandora was the only webcaster to rank in the Top 10 Mobile Properties of 2012. It was the #6 top U.S. Android app in 2012, as ranked by the number of monthly average unique users, says eMarketer. It's 10.7 million put it ahead of Twitter (the fastest-growing Android app), but was just more than one-third #5 YouTube's 32.2 million. Google Search was 2012's top Android app.

Pandora ranked #9 (9.6 million average uniques per month in 2012) on the iPhone, slightly behind Twitter.

Read more from eMarketer on Generation Y and smartphones here; and more on the top Android and iPhone apps here.

Paul Maloney
January 15, 2013 - 1:15pm

Tech news source Engadget awarded "best in show" accolades in nine categories to wrap up its coverage of the recent Consumer Electronics Show. Engadget's winner for "Best in Automotive" went to the Ford AppLink developer program for its SYNC in-dash system -- for which Ford selected jacAPPS as their House Developer for radio apps (see RAIN's coverage here).

JacAPPS is the division of Jacobs Media launched in 2008 to produce mobile apps for broadcasters (and other categories). They've created more than 750 apps for brands like WTOP/Washington, D.C., KIRO/Seattle, WEEI/Boston, WGN/Chicago, and 91X/San Diego.

"It is Ford's developer program that shows the most potential, however, enabling developers to easily upgrade their existing smartphone apps to interact with the company's SYNC AppLink," Engadget said. "Most important: it's totally free."

As James Cridland explains in MediaUK, "For a while (with Ford's SYNC), the only apps that you could control were the big ones - presumably iHeart Radio, Pandora, TuneIn, those types of things. Now, though, they're opening this up to any individually-branded app. So, if you've your own app, your station, too, can be in the 'home screen' of the car dashboard - and control your app through voice commands and the buttons on the steering-wheel. That's massive: since it opens up the car dashboard to anyone who wants to be there. Including your station."

See all of Engadget's CES "best in show" choices here. Read more from Cridland here.

Paul Maloney
January 15, 2013 - 1:15pm

Leading music subscription services are ramping up their global expansions.

GigaOm reports Rhapsody will launch in 16 additional European countries in the first half of this year (but didn't mention which). This is the first "proper international launch" for Rhapsody, which is in the UK and Germany by way of acquiring Napster, (the brand under which it operates in those nations).

Meanwhile, Rhapsody competitors Spotify and Rdio are both rumored to be entering the Japanese market in the coming months. Sony's Music Unlimited is currently Japanese music subscribers' only option. Spotify is in 20 countries worldwide, Rdio in 17.

Read more on the Rhapsody news in GigaOm here; more on Spotify and Rdio in Japan Daily Press here.