1/10/13: Triton Digital to deliver audio ads based on your online browsing history

Paul Maloney
January 10, 2013 - 12:05pm

If you spend any significant amount of time online, you're probably no longer surprised to visit a site and notice the display ads are relevant to your previous browsing. Say earlier in the day you were look at new cars online. Later you visit a unrelated website, and the ads you see all seem to be for the new Ford/Chevy/whatever.

Now Triton Digital has partnered with a company called eXelate to serve audio ads targeted to listeners based on previous web-browsing, "consumers’ online purchase intent,.. and behavioral propensities."

Here's how this departs from what we currently have: Targeted audio ads on Internet radio now are generally served based either on known demographic information (if a 34-year old woman in area code 54321 volunteers this demo info when registering with Pandora, for instance) or the context of the currently-served content (ads for trucks on a country music station, or ads for beer, or StubHub, on sports radio).

But now, as PaidContent explains, "the new data tools mean Ford might sell pick-ups after a teenybopper song because the company knows a listener was just looking at truck sites. Or Tampex may find occasions to pitch its products in the midst of a heavy-metal marathon."

PaidContent's coverage is here

Paul Maloney
January 10, 2013 - 12:05pm

Global (but so far, not U.S., see RAIN here) online streaming service Deezer seems to have come up with a unique way to deliver a listening experience based on your musical tastes: it'll follow you around at music festivals.

RFID (radio frequency identification) chips transmit data from whatever they're attached to, for automatic identification and tracking (it's quick and easy to inventory your warehouse if every piece of product has one of these tiny, low-cost chips attached).

Now, Deezer says, they'll use RFID wristbands for a new service called "Where Was I Last Night?"

"Through the use of RFID chips, Deezer will know every single spot you stood at a festival, what you were listening to and when, and play it all back to you the next day," reports Digital Music News.

Read more in Digital Music News here.

Paul Maloney
January 10, 2013 - 12:05pm

Streaming radio aggregator TuneIn and CBS Radio say they are "enhancing" their agreement that allows TuneIn to link to CBS Radio streams in its directory. TuneIn visitors will have access to the full roster of CBS Radio's 80 music stations, plus a selection of CBS "online-only" streams.

Recently, the broadcaster limited TuneIn to including sports, talk and news stations in its service (including its mobile apps), but kept CBS music station streams like KROQ, WCBS, and WXRT on the broadcaster's own Radio.com directory. In April of last year (here), CBS ended its refusal to let TuneIn carry any of its station streams (more here).

It's a non-exclusive agreement, and CBS Radio station streams will continue to be available online and through mobile devices via Radio.com.