One of the big lessons I picked up from the marketing books of Al Ries and Jack Trout -- "Positioning: The Battle for Your Mind," "Marketing Warfare," "The 22 Immutable Laws of Marketing," and several others -- is the importance of having a color associated with your brand.

A great example is the world of rent-a-cars. The original leading firm in the space, Hertz, has used yellow (with black highlights) for decades. The "#2" firm (and I'm using quotation marks because they're actually #3, but their marketing angle is that they're #2 (so they try harder)) is Avis, which picked red...

If you've been to a RAIN Summit in 2012 (Las Vegas, Minneapolis, Dallas, or Berlin), you may have seen my "State of the Industry Address," in which I discussed the theories of author/consultant Clayton Christensen ("The Innovator's Dilemma") and argued that Internet radio is a "disruptive innovation."

(By the way, the term "disruptive innovation" is thrown around pretty freely nowadays, but, as Christensen uses it, it has a very specific meaning: It's a type of innovation that starts out worse than existing products in its category, and thus is experimented with but subsequently...

Friends are good to have. Facebook is a fun way to connect with friends. "Social media" is an excellent channel for brands to communicate with their customers.

But sometimes is enough enough? On my way to work this morning in Chicago, there was a poster at the "el" stop for a local bakery, Turano, that primarily serves the food service industry. (I guess some of the restaurants I patronize purchase their bread and rolls from Turano, although since bread and rolls served in a restaurant are an unbranded product (as opposed to, say, ketchup), I would have no way to know which.)...

Dear RAIN reader,

I'm writing you while on my way home from three great conferences -- Radiodays Europe in Barcelona, Canadian Music Week in Toronto, and IAB Audio Day in Los Angeles -- and I have to tell you, I am seeing a level of enthusiasm and excitement about the radio industry that I have not seen in years! If you define "radio," as consumers do, broadly enough to include AM, FM, HD, DAB, satellite, and Internet delivery, then more people are listening to more radio in more places than ever before. Exciting new products,...